B2B Demand Generation Leader

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2B Demand Generation Leader based in United States.

As the first leader dedicated to B2B demand generation, you will build a scalable function from the ground up across a multi-product SaaS portfolio.

You will define the strategy, technology ecosystem, operating model, and team needed to create a repeatable pipeline engine.

The role combines strategic leadership with hands-on execution, initially focusing on SMB, mid-market, and selected enterprise opportunities.

You will work closely with Sales, Revenue Operations, Product Marketing, Campaign Strategy, Data, and technology leaders to connect demand programs directly to revenue outcomes.

With established brands, an existing sales motion, and a large self-service customer base already in place, you will focus on accelerating and scaling proven commercial foundations.

This is a greenfield leadership opportunity for an experienced B2B SaaS demand-generation builder who enjoys creating teams, systems, and measurable growth engines.

The position is remote and offers significant influence over marketing strategy, technology, processes, and the evolution of the broader go-to-market organization.