Content & AI Lead - UK Sports Betting

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content & AI Lead - UK Sports Betting based in Germany.

As Content & AI Lead, you will take senior ownership of a UK-focused sports betting content portal and its overall performance. You will combine content leadership, SEO expertise, commercial thinking, and advanced AI capabilities to drive sustainable growth. The role covers the full content lifecycle, from strategy and editorial planning to optimisation, quality, publishing, and performance measurement.

You will lead and develop a content team while making data-driven decisions about resources, priorities, and workflows. A key part of the role will be embedding AI into everyday operations through automation, agents, and innovative workflows. Working across SEO, Product, Design, Development, Affiliate, and AI teams, you will directly influence traffic, engagement, conversions, revenue, and profitability.