CRM Data Analyst

Why Here?

Zalando is a leading European technology platform for fashion and lifestyle, operating across 24+ markets. The CRM Targeting & Analytics team decides which customers to engage and measures the incremental value created by those interactions, partnering closely with Customer Lifecycle Management to deliver proactive and eventually autonomous decision making through email, push, in app and notification centre channels.

What Will You Do?

As a CRM Data Analyst at Zalando, you will own targeting and segmentation for your lifecycle campaigns by building and maintaining customer selection logic within the targeting framework. You will design and evaluate experiments on targeting, offers and channel strategy using the experimentation platform, ensuring clean variant assignment and disciplined test execution.

Additionally, you will measure campaign incrementality with global and campaign level holdouts, produce clear recommendations, and build dashboards and reporting that is documented, reproducible and reconciled against source data.