Director, Brand Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Brand Marketing based in United States.

This is a high-impact brand leadership role focused on building and launching the story behind new product innovations.

You will shape consumer strategy, positioning, naming, and go-to-market plans from the earliest stages of product development.

Working across Product Development, Growth, Creative, Marketplaces, CX, Finance, and other teams, you will bring the consumer perspective into critical business decisions.

The role begins well ahead of launch, giving you the opportunity to influence product propositions, claims priorities, range architecture, and sequencing.

You will lead integrated launches across DTC, e-commerce, Amazon, and professional channels while protecting a premium, science-led brand experience.

Success requires strong commercial judgment, consumer insight, creativity, and the ability to lead complex cross-functional initiatives without formal authority.

This is an entrepreneurial, hands-on opportunity for an experienced marketer who enjoys building new capabilities and turning consumer insight into meaningful growth.