E-commerce Manager

We are seeking an E-commerce Manager to oversee and coordinate day-to-day e-commerce operations to increase Boyds’ online presence, drive sustainable sales growth, and ensure an overall positive customer experience and brand image.

The ideal E-commerce Manager is a strategic, detail‑driven professional with 5+ years of e-commerce experience, preferably in luxury retail, and deep expertise in Shopify, SEO, digital merchandising, and analytics. They excel at managing day‑to‑day e-commerce operations while using data to optimize site performance, conversions, and revenue growth through thoughtful navigation, product presentation, and content strategies.

The Boyds experience is one-of-a-kind that is centered around making our clients feel like their best selves and proud to play a role in our legacy. We welcome you to build your career and find out why both clients and associates embody Boyds for Life.

In this role, you will:

• Manage the day-to-day operations of the e-commerce platform
• Implement data-driven web merchandising strategies such as optimizations to the homepage main navigation, collection pages, product pages, and landing pages
• Monitor website analytics to provide strategic recommendations
• Analyze product category performance and visitor data using benchmarks to guide continual improvements leading to revenue/sessions growth
• Report on KPIs and provide actionable insights that help maximize web sales and on-site consumer behavior
• Week-over-Week (WoW) and Month-over-Month (MoM) reporting on key metrics
• Organize and manage in-store e-commerce photo shoots, including styling and photo editing/retouching
• Manage product activations including collection creation/merchandising, on-site search, cross-sells, product tags, pricing and inventory maintenance
• Partner with marketing counterpart to develop a content/promotional calendar and a collaborative strategy to improve UX, conversion rates and average order value (AOV)
• Oversee the web order fulfillment process, including communicating with customers about web orders and returns
• Communicate with external SEO agency and maintain best practices
• Oversee all updates and development to the website
• Manage ADA and other website legal compliance
• Reach out to vendors for seasonal assets (copy, images, etc.)
• Continually look for ways to grow the online business and launch new online initiatives

The Ideal Candidate has:

• 5+ years of relevant e-commerce experience required, preferably in luxury retail
• Bachelor’s degree in marketing, business administration, digital commerce or related field is required
• In depth understanding of e-commerce, SEO and digital marketing
• Extensive knowledge of Shopify
• Business mindset combined with energy and enthusiasm
• Deep passion and interest in e-commerce
• Ability to manage the implementation of complex e-commerce strategies under strict time constraints
• Proven track record of practical and successful application of ideas
• Responds to unexpected changes in work environment with resilience
• Highly organized and efficient, demonstrated ability to multitask and prioritize
• Strong project management and planning skills
• Excellent communication and interpersonal skills, including superior written and spoken communication and strong attention to detail
• Strong analytical skills