Marketing CRM Ops Technical Specialist

This is a Fully Remote Job

About Our Client:

The organization operates within the marketing technology sector, focusing on delivering personalized customer experiences at scale. It addresses challenges in customer engagement, lifecycle performance, and operational efficiency by integrating marketing, product, data, and CRM functions. The company's approach includes experimentation, continuous improvement, and data-driven decision making to optimize marketing campaigns and customer interactions.

About the Opportunity:

The MARKETING CRM OPS TECHNICAL SPECIALIST plays a vital role in executing and optimizing customer communications across multiple channels such as email, push, SMS, and other lifecycle marketing platforms. This position supports the organization’s goals by managing technical campaign execution, refining targeting strategies, and improving operational workflows to enhance customer engagement and retention.

Responsibilities:

• Build and execute CRM campaigns across email, push, SMS, and lifecycle channels
• Manage campaign operations including audience segmentation, setup, quality assurance, deployment, monitoring, and reporting
• Support data-driven audience targeting using customer insights and behavioral data
• Collaborate with Marketing, Product, Data, and CRM teams to translate campaign goals into execution plans
• Monitor campaign performance through testing, personalization, and engagement analysis
• Utilize AI-driven tools for segmentation, targeting, workflow efficiency, and campaign improvements
• Analyze campaign results and provide recommendations for continuous CRM program enhancement
• Support operational processes including journey management, business rules, troubleshooting, and documentation
• Manage customer data integrations and dependencies to ensure accurate targeting and delivery
• Stay updated on CRM, Martech, and AI-enabled marketing best practices

Requirements:

• Minimum 2 years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation
• Proficiency with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, or similar
• Experience executing multi-channel campaigns including email, push notifications, SMS, or in-app messaging
• Knowledge of customer segmentation, targeting, audience management, and lifecycle marketing principles
• Strong analytical skills including campaign reporting, attribution, A/B testing, and engagement metrics
• Experience using AI tools or automation for campaign execution and operational efficiency
• High attention to detail with ability to manage multiple campaigns and priorities in a fast-paced environment
• Collaborative skills to work effectively across technical and non-technical teams
• Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or related field preferred

Pay Range and Compensation Package:

• The annual base pay range for this position is $70,000 - $80,000

Benefits &

Perks:

• Flexible working culture
• Incentive programs
• Unlimited paid time off
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401(k) match
• Learning and wellness subscription stipend
• Industry-leading employer-sponsored insurance for employees and dependents with multiple fully covered options

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.