Media Buyer (Google & Meta Ads) – Healthcare Patient Acquisition

Location

Remote (US), 4+ hours of overlap with Central Time

Type: Full-time

Pay: $50,000–$60,000 base + quarterly performance bonus

ABOUT US

We need people with commercial health insurance. (employer and PPO plans). We need a media buyer to build and run the ad system that brings those leads in.

WHAT YOU'LL DO

• Run Google Search (your main channel), Meta and YouTube campaigns: setup, bidding, budgets and scaling
• Build landing pages and intake forms that collect insurance details with clear consent and connect to our insurance verification
• Set up tracking that shows which ads produce verified, booked patients, without sending health or insurance details to Google or Meta
• Test new ads, keywords, offers and landing pages every week, and cut what doesn't work
• Send a short weekly report: spend, cost per verified lead, booking rate and show rate
• Work with our intake team to respond to leads faster and book more of them

HOW WE MEASURE SUCCESS

• Cost per verified lead
• Share of leads with verified active commercial coverage

WHAT YOU NEED

• 2+ years running paid ads for lead generation
• Strong Google Search skills: keywords, negatives, match types and conversion-based bidding
• Experience with Meta lead ads (instant forms)
• Comfort with call tracking, a CRM and GA4
• An understanding of why patient health information must stay out of ad pixels and platforms
• Willingness to complete HIPAA training and sign a confidentiality agreement

NICE TO HAVE

• Healthcare, telehealth or health insurance ad experience
• Experience with Meta's restrictions on health advertisers
• Landing page builders (Unbounce, Webflow, Instapage)
• Spanish-language campaigns

WHY JOIN

• Fully remote with flexible hours
• Quarterly bonus based on results
• Direct line to the owner and fast decisions
• You build the system and get credit for what it produces

HOW TO APPLY

Start your application with the word VERIFIED. Applications without it won't be reviewed. Then include:

• Your best lead generation campaign: monthly spend, cost per lead, and what you changed to improve it
• Short answers to these two questions:
• A campaign brings in cheap leads, but most of them don't have commercial insurance. What do you change first?