Senior Marketing Analyst

Position Purpose

The Senior Marketing Analyst will be responsible for supporting the effective implementation of the global marketing strategy in Brazil, ensuring the effectiveness and impact of results across all sales channels. This professional will play a crucial role in executing campaigns, managing events, and developing CRM and partner relationship initiatives, contributing directly to the brand's success in the local market.

Key Responsibilities

• Develop and monitor, together with the Marketing Manager and the commercial team, the promotional calendar for marketing actions covering commemorative and seasonal dates.
• Analyze marketing results, providing qualitative and quantitative feedback to the team on return on investment (ROI).
• Oversee the vendor procurement process for various service providers, meeting marketing, communication, PR, trade, and commercial demands.
• Participate in organizing events and activations for product launches, including vendor and partner management, guest list management, supporting attending teams, and conducting post-event result analysis.
• Participate in the development and implementation of the CRM & Clienteling Plan, adapting global activations to local market reality or creating standalone initiatives.
• Monitor the tools used by sales teams to communicate with clients and track communications dispatched by headquarters.
• Support Public Relations activities, fashion, and photo productions, establishing contact with partners and influencers, offering support to the PR agency, and helping ensure brand presence across general media.

Qualifications & Requirements

• Education: Bachelor’s degree in Marketing, Social Communication, Advertising, or Business Administration.
• Professional Experience: Minimum of 3 years of proven marketing experience, preferably in the luxury industry.
• Technical Skills (Hard Skills): Advanced proficiency in MS Office, particularly in PowerPoint and Excel.

Ability to create and deliver high-impact in-person presentations.

Knowledge of BI/Data Visualization tools (e.g., Looker Studio) is a plus.

Experience with CRM tools (e.g., Salesforce) is a plus.

• Soft Skills: Analytical and strategic mindset.

Proactivity and initiative.

Excellent interpersonal and written communication skills.

Proven ability to work in teams and collaborate across cross-functional areas.

Strong problem-solving skills.

Organization and attention to detail.

Ability to present complex results in a clear and concise manner.

• Languages: Advanced English (reading, writing, and speaking).

Additional Requirements / Differentials

• Availability to travel (approximately 30% of the time).