Senior Paid Media Strategist

Location restrictions: United States Time zones: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14 Employment type: Full Time Seniority: Senior

What You'll Do

• Develop, manage, and scale Paid Search and Paid Social campaigns across platforms (Search, Shopping, PMax, DPA, ASC+, and emerging campaign types)
• Build strategic roadmaps that align with client goals and drive measurable business impact
• Present reporting, insights, and recommendations with confidence on client calls
• Audit and restructure ad accounts for optimal performance, ROAS, and efficiency
• Write and test compelling ad copy, headlines, and creative hooks
• Collaborate with internal SEO, design, dev, and email teams to align cross-channel strategies
• Manage ad budgets ranging from $10K to $500K+ per month across multiple clients
• Oversee tracking, attribution, and performance measurement using tools like GA4 and Triple Whale
• Conduct competitive research and deliver actionable insights for campaign improvement

What You’ll Bring

• 5+ years of hands-on experience managing Paid Media campaigns, especially for eCommerce brands
• Proven success scaling campaigns and managing large budgets with minimal oversight
• Expertise in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+
• Deep understanding of product feeds, catalog management, and dynamic creative
• Strong grasp of landing page CRO principles and collaboration with dev/design teams
• Exceptional communication and client-facing presentation skills
• Familiarity with analytics and attribution tools like GA4, Looker Studio, and Triple Whale
• Experience with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento
• Comfortable using Asana, Slack, and Google Workspace
• AI-native operator with experience using tools like ChatGPT, Codex, Claude, and Claude Code to improve day-to-day workflows, accelerate analysis, QA outputs, document processes, and build lightweight automations.
• Ability to identify repeatable paid media workflows and thoughtfully integrate AI into reporting, campaign analysis, creative/ad copy ideation, data cleanup, SOP development, and internal tooling.
• Bonus: Advertising experience managing and guiding CTV, Retail, Amazon, ChatGPT, Microsoft, TikTok, Pinterest, or LinkedIn campaigns

What Onboarding Looks Like

First 30 Days

• Get up to speed on elk’s clients, team workflows, tools, and processes
• Audit assigned accounts and flag key opportunities or concerns
• Begin joining internal syncs and shadowing client calls with Paid Media teammates

60 Days

• Fully own strategy and execution for 3–5 client accounts
• Present insights and strategy updates directly to clients
• Collaborate cross-functionally on creative testing and CRO

90 Days

• Lead 5–8 client accounts with confidence
• Build long-term roadmaps and growth strategies tailored to each account
• Take full ownership of performance, pacing, and scaling recommendations
• Spot trends, share learnings with the team, and recommend new tactics, tools, or testing strategies

If you're a strategic thinker, confident communicator, and performance-obsessed marketer who’s ready to make an impact, we’d love to meet you.

Originally posted on Himalayas