SkinCare Copywriter (D2C)

About The Opportunity

A fast-growing D2C beauty & skincare brand building next-gen rituals for Indian skin, we blend science-backed formulations with emotionally resonant storytelling to create products people love and trust. Our mission: turn skincare into self-care, one ritual at a time—powered by bold, authentic, and conversion-driven copy that speaks directly to our audience’s deepest desires and needs.

Role & Responsibilities

• Write compelling, benefit-driven product copy for landing pages, email campaigns, social bios, and packaging that converts browsers into buyers.
• Develop tone-of-voice guidelines and content pillars that reflect our brand’s ethos: science, ritual, and real skin.
• Collaborate with Marketing, Design, and Product teams to align messaging with user journey, product specs, and campaign goals.
• Optimize existing copy for clarity, emotional resonance, and higher CTR/CVR using A/B test insights and analytics.
• Research and incorporate skincare terminology, ingredient benefits, and consumer pain points into copy without sounding clinical.
• Manage content calendars, deadlines, and revisions—delivering polished, on-brand copy under tight turnaround windows.

Skills & Qualifications

• Must-Have
• Copywriting
• SEO Writing
• Conversion Copy
• Skincare Ingredients
• Brand Voice Development
• A/B Testing
• Canva
• Google Analytics
• Preferred
• Shopify
• Meta Ads Manager
• Influencer Collaboration Messaging

Benefits & Culture Highlights

• Work in a vibrant, fast-paced startup environment where your words directly move the needle.
• Unlimited access to our product line + monthly skincare stipend.
• Flexible Fridays and bi-annual team retreats focused on creativity and burnout prevention.

Skills: canva,copywriting,browsers,access,a/b testing,google analytics,bios,d2c,seo writing