Sales Manager - Generator Sets for Data Centers & Power Plants (Brazil)

As China’s leading engine manufacturer, Weichai Group is recruiting a Generator Sets Sales Manager. Based in São Paulo, you will be responsible for genset sales and customer relationship management in the Brazilian market, focusing on developing data center operators and end-users of power plant projects.

Job

Responsibilities:

Sales Target & Market Planning Deliver annual sales targets of generator sets in Brazil. Focus on end customers including IDC data centers, utility/distributed power plants and critical infrastructure. Formulate regional sales strategies and opportunity development plans, decompose performance targets, and take accountability for regional sales revenue, gross margin and payment collection.

Customer Development & Relationship Management Develop local Brazilian data center operators, cloud providers, power plant owners and EPC contractors. Conduct high-level client visits, dig out project requirements and build customer profiles. Maintain long-term strategic partnerships with key existing customers, continuously explore business opportunities including capacity expansion, standby units, gas gensets and spare parts & service repurchases. Manage customer credit and control commercial risks of projects.

Full-cycle Project Management Lead large project opportunity follow-up, technical exchanges, solution presentations, RFQ & tender response, commercial quotation and contract negotiation. Manage bidding work, coordinate internal teams including technical, FAT, supply chain, logistics and legal teams. Drive full lifecycle project management from project initiation, contract signing, delivery, acceptance to payment closure.

Pre-sales Technical Support Present genset solutions (diesel/gas generators, paralleling systems, SCR deNOx, ATS, paralleling switchgear, noise reduction, fuel systems) to client technical teams. Develop comprehensive backup power solutions complying with Brazil ONS grid codes and data center Tier standards. Organize factory visits and coordinate FAT acceptance for customers.

Market & Competitor Intelligence Research Brazilian power policies, grid regulations, import taxation, NCM codes and industry exhibitions. Track product portfolio, pricing and project activities of competitors such as CAT, Cummins and MTU. Prepare regular market analysis reports to support product strategy, pricing and localization service optimization.

Order Execution & After-sales Coordination After order confirmation, cooperate with China headquarters and local Brazilian teams to monitor production, shipment, customs clearance, on-site SAT, installation & commissioning and maintenance services. Resolve commercial disputes and NCR non-conformity issues to secure customer satisfaction and reduce bad debt risks.

Brand Building & Marketing Activities Participate in major local industry events such as DCD and Rio Oil & Gas, host technical seminars and customer workshops to strengthen Weichai’s brand presence in Brazil’s data center and power backup market. Manage local channel partners.

Sales Administration & Reporting Maintain CRM project records, regularly submit opportunity reports, project forecasts and payment schedules. Complete other marketing and commercial tasks assigned by management.

Job

Requirements:

Languages Fluent English for daily work; fluent Portuguese for business negotiation, technical meetings and formal document reading & writing. Chinese language capability is a plus.

Technical Competency Solid fundamentals of generator sets; familiar with diesel/gas gensets, paralleling systems and backup power architecture. Understand data center Tier standards, power plant paralleling, NOx emission and SCR deNOx technology. Able to read technical specifications, ITP, FAT/SAT documents and independently draft technical proposals and tender responses.

Commercial & Project Competency Hands-on experience in B2B large industrial project sales, international bidding and foreign trade processes. Knowledge of quotation models, FOB/CIF/DDP incoterms, Brazilian import taxes, LCs & payment terms, and contract risk identification. Capable of large-value project negotiation, commercial risk control and payment recovery.

Client & Market Competency Skilled in C-level key account management, able to map client decision-making chains (owner, operation, procurement, technical team, EPC). Strong capability in opportunity mining, requirement shaping and competitor benchmarking. Familiar with Brazilian business culture.

Tools Proficient in Microsoft Office suite (PPT, Excel calculation, commercial documents) and CRM tools. Able to independently prepare Portuguese/English proposal slides, quotations and tender packages.

Soft Skills Strong result orientation, pressure resistance and cross-department collaboration capability. Risk awareness to identify risks in delivery, financing and compliance. Excellent cross-cultural communication; ready for business trips across Brazil.

Qualifications:

• Bachelor’s degree or above, majoring in Mechanical Engineering, Power Engineering, Electrical Engineering, International Trade, Marketing or related engineering/business disciplines preferred.
• Minimum 5 years of sales experience in power equipment, generator sets, data center infrastructure or power plant equipment projects. Candidates with existing Brazilian market, IDC and power plant end-customer resources are highly preferred. Experience in large Latin American infrastructure sales, gas gensets, backup power and BESS energy storage projects is an advantage.
• Prior long-term work experience based in Brazil or Latin America preferred. Knowledge of Brazilian power market, ONS grid rules, local import procedures, taxation and compliance; proven successful large tender project closing track record.
• Integrity and professional ethics; result-driven and capable of tackling complex projects. Must be based in São Paulo for long-term assignment and travel across Brazil.
• Accept periodic technical and commercial training at headquarters in China; capable of independently running commercial and technical meetings.